PPC Agency San Francisco
PPC Advertising Managed Around Your Budget
Pay-per-click advertising puts your business in front of people searching right now. We plan, manage and optimise Google Ads and paid search campaigns with clear budgets, relevant targeting and honest reporting.
What pay-per-click advertising is — and what it is not
With PPC, you pay when someone clicks your ad. That makes targeting and landing pages critical: a click from the wrong search, landing on a page that does not match the ad, wastes budget. Good PPC management is about relevance at every step — the keyword, the ad copy, and the page the visitor lands on. PPC can generate traffic quickly, but it does not guarantee sales or a specific return on ad spend; results depend on your offer, market, budget and website.
Campaign planning & keyword targeting
Structure campaigns around intent, separating high-intent searches from broader research terms.
Ad copy development
Clear, accurate ad copy that matches the search and sets the right expectation.
Landing page alignment
Advice on making landing pages relevant, fast and focused on a single next step.
Budget management
Daily and monthly budget control, with advertising spend kept distinct from management fees.
Conversion tracking
Track calls, form submissions and other meaningful actions so optimisation is based on enquiries, not just clicks.
Optimisation & reporting
Regular review of search terms, bids and copy, reported in plain language.
How PPC and SEO complement each other
SEO builds organic visibility over time; PPC provides immediate, controllable visibility while that work develops. PPC keyword and conversion data can also inform SEO priorities. Many businesses use both — see our comparison, SEO vs. PPC: which is right for your business?, and our SEO services.
PPC FAQs
What is included in PPC management?
Campaign planning, keyword and audience targeting, ad copy, landing page alignment advice, budget management, conversion tracking setup guidance and ongoing optimisation with clear reporting.
Is advertising spend included in management fees?
No. Advertising spend is paid to the advertising platform (for example Google) and is separate from our management fee. We will explain both costs clearly before a campaign starts, so you know your total budget.
How is a PPC campaign monitored?
Through impressions, clicks, cost, conversion tracking and enquiry quality. We adjust bids, targeting and copy based on performance data rather than leaving campaigns to run unchecked.
Can PPC and SEO work together?
Yes. PPC can provide faster visibility and useful keyword data while SEO builds longer-term organic presence. Used together, they can cover more of the search results page and inform each other.
Discuss your PPC goals
Whether you are starting Google Ads for the first time or want an honest review of an existing account, start with a free consultation.